DiamondScape Jewelry Blog

You may ask yourself does Social Networking in the jewelry industry work?  To answer the question quickly, yes it does. If it didn’t, why is everyone doing it? My advertising budget at Diamondscape.com isn’t huge, but I would rather spend my ad dollars in this media than put it in newspapers or television by a long shot. As for newspaper, I would have better results throwing those ad dollars off my roof into the street than putting them in the paper better made for a doggy pad, duck cage or packing material for a moving company.

Social Network and the Jewelry Industry

Now to the expanded answer…I have been trying to read a “Facebook“, Twitter this and Tweet that, feel up MySpace with constructive things rather than junk, and on top of that, not Digg myself into a mental hole in the computer world that goes nowhere, or Wordpress my head into my rear end so far I can’t get it out. Social Networking and Social Media is the way of what 10 years ago was called the future. Folks, we are here and you better get on board the fast train if you are not there yet.

I have spent countless hours listening and watching YouTube videos to help me figure this all out.  I read industry magazines with a hope to get my site one page rank higher or one page better in the search engine results. With new algorithyms every week from search engines like Google and Yahoo, and the addition of the new sites like Bing, you may ask yourself how do I keep up. The answer can be simple or can be very complex.

For some, continue exactly what you have been doing!  For others it means hire an SEO expert to lead your way. For me it means educate myself and get Socially Networked.

The jewelry industry is extremely competitive and you have to think outside the box to get your business to the next level. I am impressed by the work Samuelson’s Diamonds is doing with the Social Media Marketing. If I were to guess, it has relaunched there age old business into something exciting and new. I think I have to learn from what a select few Mom and Pop shops around are doing and try to get ahead of the curve. I have to StumbleUpon some new ideas and fresh ways to lead our dying breed into the years to come. Read the news people, brick and mortar stores of every shape and size are closing there doors every day and I don’t want to become that statistic.

I will give you a few ideas that may help you get your jewelry store to the next level.

1. Go to a search engine and type in Top Social Networking Sites
2. Join at least 3 of the top 5 (suggest Facebook, Twitter, MySpace)
3. Create a blog on your site. (I suggest Wordpress if you are experienced.  You can also use Blogger or another online service for an easier to use template based program, but you won’t get as much direct “link juice” to your main site.)
4. Link number 2 and 3 together and link them to your site.
5. Create unique content to post on them.
6. Take the RSS feed from your blog and use it to tie into your social network accounts. Use Ping.FM or FriendFeed to make it easier. You can also just do a quick google search for each network to see how to cross link them.
7. Create blog postings on a regular basis. No more than 1 out of 5 posts should be “commercial” in nature… the rest should be interesting, personal or fun.

Social Networking is NOT about selling yourself or your products… Its about building rapport, staying visible and entertaining people. By writing blog posts about things that you like and find interesting, you will start to grow a network of “friends” that will feel some connection to you. Then, when you do post something related to your business (like a sale, new product, or reminder of a holiday), its seen and read as one of many interesting posts… and NOT another in a long line of commercials.

You are your greatest strength when it comes to social networking. Share your interests and your personality, and remember that people online give their attention to things that are interesting.

When you walk into a jewelry store and see all the diamonds in all of the various engagement rings and settings that are for sale, it is difficult to realize that diamonds are indeed rare. Most people don’t even stop to consider how that diamond came to be sitting in that jeweler’s case! There is quite a bit of work that is done before a diamond is ready to sell to the general public!

For every one million diamonds that are mined, only one will be found that is a quality one carat diamond. In order to find a two carat diamond, about five million diamonds must be mined. More than two hundred tons of ore must be mined to find one small diamond, and even then, more than 80% of the diamonds that are mined are only good for industrial use, such as diamond drill bits.

So, the next time you visit www.diamondscape.com, call us about the one carat diamonds. You should look at this diamond with new appreciation – knowing that it truly is one in a million!

Shine On!!!

AN ESTIMATED 5 MILLION PEOPLE HAVE ACCESS TO APPROPRIATE HEALTHCARE GLOBALLY THANKS TO REVENUES FROM DIAMONDS.

Now the United States need to get on board the Bling Zing. Maybe we should use revenues from foreign oil to subsidize healthcare! Black Gold and Diamonds do look great on government hands. Or is that in their pockets?

Revenues from diamonds have enabled governments and health organizations to greatly improve existing public health services and provide new health services to those who have never had them before. Diamond revenues have funded more hospitals, more medical centers and more hospices, ensuring healthcare is extended to millions of people.

Diamond-funded health projects extend beyond just building hospitals. Debswana, a mining company in Botswana, recently became the first mining company in the world to extend free anti-retroviral treatment (ART) to HIV positive employees, their life partners, their children, and former employees for life.

The Smithsonian is disrobing The Hope Diamond of its current setting and planning to give it a much needed new home – but not without your help.

To celebrate 50 years at the Smithsonian Museum, the world famous Hope Diamond is getting naked. To honor the rare 45.52 carat fancy deep blue diamond, the museum is having three possible new settings designed for the stone. They would like to invite the public to vote for their favorite by visiting:

http://www.smithsonianchannel.com/hope

To celebrate the premiere of a Smithsonian Channel documentary on the diamond, the gem will be showing off its new outfit starting in May. Though the winning setting will be selected this fall, it will take nearly 8 months to finish the piece.

In the meantime, The Hope will be hanging in the buff – a first for the storied gem.

“This is a rare and exciting opportunity for people to see the Hope Diamond as it has never been seen before,” said museum director Cristian Samper.

Created more than a billion years ago, the diamond was mined in India and is believed to have been part of the French crown jewels. It later became the property of Henry Philip Hope, whose name it has carried since.

The Hope Diamond is legendary for the supposed curse it puts on whoever owns it, but Smithsonian officials say it has been very kind to them, drawing droves of visitors.

“Hope” for another curse-free half century!

Michael Jackson fans will always remember the pop stars legacy through his music for years to come. Now, a Chicago based Diamond company is trying to give new meaning to “A Diamond is Forever” with plans to make his hair last for an eternity.

During the filming of the infamous commercial for Pepsi in 1984, Michael Jackson suffered second-degree burns to his scalp after his hair caught fire by a pyrotechnics accident.

Executive producer Ralph Cohen threw his jacket over Michael Jackson’s head to extinguish the flames.  As Jackson was rushed off to the hospital, Cohen intuitively picked up Jackson’s charred hair, which is currently being preserved by John Reznikoff, University Archives president.

“The provenance and authenticity of this lock of hair is impeccable, including the highly publicized video showing the original owner of the hair using his Armani jacket to extinguish Jackson’s hair,” said John Reznikoff. “This jacket was included with the purchase of the hair.”

Michael Jackson with The Jackson 5 and production crew on day of the Pepsi shoot. Included is the charred lock of Michael's hair with the Armani Jacket Ralph Cohen used to extinguish Jackson's hair. (LifeGem photo / June 28, 2009)

A portion of the hair will remain in Reznikiff’s extensive collection that also includes hair from such fame as Abraham Lincoln, John F. Kennedy, Albert Einstein, and Marilyn Monroe.

Now, some 25 years later, those famous MJ hairs will be given to Chicago-based LifeGem to create a limited number of certified, high-quality diamonds. You got it — the King of Pop will be turned into about 5 carats of diamonds.  Founder Dean VandenBiesen explained that carbon will be extracted from his hair at 5400 degrees and turned into crystals, which can then be processed into diamonds with the heat and about 1,000,000 pounds of pressure.

“LifeGem specializes in creating diamonds from locks of hair and other cremated remains.  Our plan is to give people an opportunity to own a diamond made from Michael Jackson’s DNA,” said VandenBiesen. “We are currently evaluating the hair sample to determine how many diamonds can be created. This will be a limited collection and we anticipate great interest.”

The isn’t a new process. In 2007, LifeGem and Reznikoff conspired to create diamonds from the hair of another musician: Ludwig van Beethoven.

LifeGem has yet to put a price on the King of Pop’s diamonds, but Beethoven’s went for $240,000 per diamond.

Now what is the meaning of “A Diamond is Forever”? Unfortunately, Diamondscape.com will not offer one of these Diamonds to be set in a Diamond Engagement Ring…

Sex and the City star Sarah Jessica Parker looks cool and trendy with the Fashion Bracelets she was seen wearing during her recent public appearances.

Sarah Jessica Parker and her Fashion Bracelets

WHAT do celebrities Angelina Jolie, Kate Hudson, Demi Moore and Sarah Jessica Parker have in common aside from being famous Hollywood actresses?

Well, all of them love to wear bracelets as part of their jewelry collection in public and private occasions.

Bracelets can be manufactured from leather, cloth, hemp, plastic, gold, silver or other metals, and sometimes contain gemstones, diamonds, other rocks, wood, and/or shells.

According to reports, many celebrities love to wear bracelets since it makes them look cool and trendy and solidifies further their status as stars.

Two of the most popular bracelets for celebrities are fashion bracelets and diamond bracelets, which they constantly wear in their public appearances.

Angelina Jolie viewed as a hero by her legions of her fans due to her recent action films loves to wear fashion cuff bracelets.  The wife of Hollywood star Brad Pitt loves to flaunt the cuff bracelets in her public appearances.

For other celebrities, fashion bracelets are their favorite piece of jewelry due to the exciting designs, which further enhances their beauty as stars.

Regardless of design and sizes, there is no doubt bracelets have become an important piece of jewelry among famous personalities.

Like your favorite celebrities, those men and women who have no celebrity status can also look trendy and elegant by owning your own bracelets.

Buy your own bracelets at http://www.diamondscape.com, a leading online jewelry store.

Did you know?

What are the 4Cs of a diamond?

They are cut, color, clarity and carat. These 4Cs were created by GIA, the Gemological Institute of America, to help make a worldwide diamond grading system.

To find out more about loose diamonds and Diamond Engagement Rings visit http://www .diamondscape.com.

Did you know? With regards to diamonds, the terms “cut” and “shape” are often confused. To many people cut is the same as shape. But cut is a different and very important term in regards to diamonds. Since cut is one of the four C’s of diamonds that customers are educated on, it is important to establish the difference between cut and shape.

The cut of a diamond refers to how well it has been cut. It determines the shine and brilliance of the diamond. Shape is the geometrical shape of the diamond after it has been cut and polished. A cut diamond comes in various shapes like the Round, Princess, Emerald, Marquis, etc.

To learn more about Diamond Cuts and Diamond Engagement Rings, visit Diamondscape.com.

Did you know? In 1000 polished loose diamonds, only one will weigh more than one carat.

Find out more about Diamond Engagement Rings by visiting Diamondscape.com

Proposing to that special someone is such a thrilling and exciting moment for every person.

To make this memorable occasion unforgettable and one of kind, it would be best that you buy a diamond solitaire engagement ring for the day you pop the question “Will you marry me?”

Solitaire Diamond Engagement Rings from Diamondscape.com

The solitaire diamond ring is the perfect piece of jewelry during engagement occasions since the presence of one stone in the center of the ring symbolizes love, devotion and loyalty by the man to his woman.

Aside from being a good symbolism of love and devotion, a solitaire diamond ring is better pieces of jewelry for the price conscious due to its simple setting and composition.
 
Solitaire Diamond Engagement Rings have withstood time and have continued being one of the most popular pieces of jewelry for engagements.

Women continue to adore diamond solitaire rings not only because it offers genuine love and commitment but also because it makes them look elegant and sophisticated in public.

Did you know? Most diamonds in Diamond Engagement Rings are over three billion years old, 2/3 the perceived age of the Earth. There are a few “younger diamonds” though, which are only about 100 million years old.

Learn more about Loose Diamonds and Diamond Engagement Rings at http://www.diamondscape.com.

Did you know? One of the first questions asked is ” How many carats is it?”. Most people believe that carats represent size when in all actuality it represents weight. It actually was in comparison to a carob bean; thus the word carat came from. In more precise measurements, 5 carob beans or 5 carats equals 1 gram.

To learn more about Diamond Weights, Diamond Engagement Rings and Loose Diamonds, visit http://www.diamondscape.com.

Did you know? That any diamond having a color grade above a Z is considered a Fancy Colored Diamond. Fancy Diamonds range in color from blue diamonds, pink diamonds, and yellow diamonds as well as others.

Find out more about Fancy Colored Diamonds, loose diamonds, and Diamond Engagement Rings at http://www.DiamondScape.com

I am starting a new thing where I will post a fact about diamonds, diamond engagement rings, or gemstones that you may not know. They may be short but I hope you find them interesting and sometimes rather humorous.

Todays fact…a diamond engagement ring is supposed to go on your left hand ring finger because that finger is supposed to have a vein that runs to your heart.

Find out more by visiting DiamondScape.com.

In the past, diamond jewelry only looks good on women.

However, today the popularity of diamond jewelry goes beyond the women as a number of men are starting to be hooked on these special items.

Popular celebrities like soccer superstar David Beckham, Prince and George Michael are not ashamed to show to the public their diamond earring.

In fact, Beckham was recently seen publicly displaying his $12,500 diamond earring.

What makes diamonds such a popular piece of jewelry for men is the fact that wearing it makes them looks good and shows style.

Men who wear this type of jewelry look classy and hip in the public eye.

Wearing this piece of jewelry also makes men feel confident since it enhances the clothes they are wearing.

Today, diamonds are not anymore a luxury but an important piece of jewelry for all including men.

Men anywhere can now have the chance to look cool and trendy by buying their own diamond jewelry.

To buy the latest and greatest diamond jewelry online visit http://www.diamondscape.com now.

Diamondscape.com, is a 24/7 jewelry store that serves clients online

Diamondscape.com would like to extend our thoughts and prayers to Mattress Mack and the Gallery Furniture family. For more information on the Gallery Furniture Fire please see www.khou.com.

The experts said geometric shaped gold and silver jewelry would dominate the jewelry business in the first year of office of the first African American president Barack Obama.

14K Gold Necklace

Jewelry patrons, most of whom are women, will most likely buy and wear gold jewelry in the year of the Ox since the metal makes them look trendy and sexy

Aside from what golf experts said,  silver will also take center stage since it is much less expensive than gold but offers the same aesthetic feel.

Geometric shaped gold and silver jewelry such as circles, ovals, squares, and rectangles are eyed as the favorite pieces of jewelry in the world for this year.

Pearl jewelry either they are worn in long loops or wrapped into a choker around the neck is also seen to figure prominently in the jewelry scene in 2009.

Experts added large, meaningful pendants in ethnic designs would also be a favorite among jewelry lovers this year.

To those who love earrings, hoops, chandeliers and dangles designs will be on top in terms of sales in 2009.

Despite the tough economic times, ahead jewelry lovers will continue to buy their favorite pieces of jewelry this year.

To buy affordable gold and silver jewelry visit http://www.diamondscape.com now.

Get the best deal of your jewelry purchases by buying jewelry at diamondscape.com, your trusted friendly 24/7 jewelry store.

A diamond can light up a stage.

THE glamour and beauty provided by diamonds to women in this world again took centerstage during the recent 2009 Grammy Awards.

Many celebrities wore diamonds in different shapes and sizes during the biggest awarding ceremony of the best singers and composers in this world.

Among the celebrities spotted wearing diamond jewelry in the yearly festivity were Kim Kardashian, Carrie Underwood, Taylor Swift, Sheryl Crow, Kate Beckinsale and Jordan Sparks among others.

Diamond rings, bracelets, necklaces and earrings were just some of the diamond jewelry worn by the stars that graced the red carpet in the awarding ceremony, which is considered the Hollywood Oscar’s of the music industry.

The glitter and style offered by diamond jewelry once again showed the world that a diamond is one of the best friends of women.

The diamond jewelry showcase in the Grammy’s also prove once again that diamond could last forever and makes the life of the wearer go round.

Actually, aside from big occasions like the Grammy’s, those souls who truly love diamonds flaunt this type of precious rock anytime and any place including the beach for the people to see.

Persons who love diamond jewelry are not afraid to show their beloved jewelry to the public since it does not only enhance their beauty but also promotes love since a number of the diamond jewelry pieces were given as gifts during special occasions like birthdays and anniversaries.

In various parts of the world, diamond is one of the favorite gift items during special occasions since it is a good away to express how much you care and love a person.

Jewelry experts say diamond jewelry manifest true and long lasting love to anyone who gives and receives it.

If you want to make your special someone be it your lover, family or friends special give her diamond jewelry as gift.

Diamond jewelry compared to other gemstones are not cheap but it is proven that it sure can sure does light up your most special someone.

To buy the latest and affordable diamond jewelry in the market you can just visit http://www.diamondscape.com, one of the most respected online jewelry stores.

Amethyst jewelry is a perfect gift during the month of February.

Amethyst Jewelry

The celebration of Valentines Day in February is
not purely an intimate moment for couples but a perfect opportunity also to
spend some time or bond with our family and friends.

The love month of February is a great time for men and women
to express their love to their own family or friends who are always on their
side regardless of the situation they are facing in life.

During this special occasion of gift giving, it would be
nice if we exert some effort to give some gifts to those persons aside from our
special someone who had been instrumental in making our life here on earth
significant and exciting.

The entire days of the second month of the year is a chance
for us to give relevant pieces of jewelry as gifts to those persons who helped
shaped our being here on earth.

One significant gift you can share this love month is
amethyst bracelet or any other amethyst jewelry since amethyst is the
birthstone of February.

Persons who trace their birthday in February will greatly
appreciate the chance to receive amethyst jewelry from persons who are close to
them.

Aside from amethyst jewelry other jewelry gifts that rocks
in February were the gold-filled Salvation bracelet that has a special meaning
for Christians.

According to jewelry experts black bead represents being
lost in sin; the red, the blood of Christ; the blue, faith; the clear bead (or
in some cases a white bead) represents purity of heart or a clear heart; green,
for growing in faith; and finally, the gold bead represent Heaven with streets
paved with gold.

February goes beyond the usual moment for lovers since this
occasion is the opportune time also to rekindle our faith and religion.

The love month is also the chance for us to share how much
we love our family and friends.

Indeed to make your life more meaningful and significant
take time to offer gifts and spend some intimate moments with your family,
friends and most especially God.

To buy the latest Amethyst jewelry pieces, which are
perfect for the love month of February, take time to visit http://www.diamondscape..com.

Jewelry pieces are still perfect gift on Valentines Day despite the global financial crisis

The Valentines Day spirit is already within our midst as the pages of January have fallen.

Times might be hard today due to the global economic crunch but it does not mean we must keep away from gift giving or making someone extra happy during the Valentines Day.

Affordable Valentines Day Jewelry

Simple and affordable gifts can always bring smiles to the one receiving it since it is not the value that counts but the gesture of giving something to someone as a form of affection.

To bring happiness to your special someone why not offer that person a piece of jewelry as a gift.

In the month of love jewelry gifts really ROCK since these items are a good way to show to your loved ones how much you love and care.

Buying jewelry in February is not that expensive anymore due the various discounts offered by online and retail stores to the millions of shoppers around the globe.

Do not allow the financial crisis to stop you from making your special someone happy and ecstatic with your gift.

To purchase the latest and price concious jewelry online visit http://www.diamondscape.com now.

Diamondscape.com is a leading online jewelry store that sells jewelry 24/7  365 days a year.

It is time to get the best deal of your money in your Valentines Day jewelry purchases by visiting diamondscape.com..